Investor relations · September 2026
A focused consumer subscription business, starting with daily hydration and accountable follow-through.
We start with people who already pay for apps that support their routines. Our model assumes 1 million potential subscribers across selected English-speaking markets.
At $4.99 per month, that implies a $59.9M annual addressable opportunity. We narrow our initial serviceable audience to 200,000 potential subscribers in Canada.
Our first operating target is 2,000 paying subscribers, equivalent to approximately $120,000 in annual subscription revenue.
Audience sizes are management assumptions, not measured demand. This is an illustrative model, not a market-research estimate or revenue forecast.
1,000,000 potential subscribers · Selected English-speaking markets
200,000 potential subscribers · Initial Canadian audience
2,000 paying subscribers · 1% of the assumed serviceable audience
Audience × $4.99 × 12. Rounded. Excludes free users, enterprise, fees, taxes, and churn.
Improve the gap between a delivered reminder and a confirmed hydration event.
Evaluate weekly engagement and paid retention before scaling acquisition.
Measure the frequency and cost of voice escalations alongside the $4.99 subscription.
Early backing
Private backing · Toronto
The round
Planned seed financing to support product development, paid pilots, and our initial launch.
Next milestone: validate paid retention and contribution margin through a controlled launch.